As I write this post, my Kickstarter project, Transreality, has reached it’s goal. But that doesn’t mean the Kickstarter fundraiser is over yet.
A lot of projects that meet their goals with time to spare, often do something called ‘stretch goals.’ That’s making an additional financial goal and offering incentives if that goal is met. With more than a week to go with the fundraiser, some stretch goals are expected.
But what to do? I have to be honest, I never expected success this quickly and thought I would be pushing funding to the end. My wife thinks the idea of a push goal isn’t a good one. Feeling that I’m working for less than minimum wage on the project and any extra money I make on the Kickstarter will help my family live a little bit better. And I also want to do a bigger print run. If I go over on the Kickstarter I can do it. It’s only an additional quarter of the price for double the product. My point being, I could really put the extra money to good use.
But there is an expectation with Kickstarter to add something more. My initial idea is to do a bonus comic book. A 20 page book with a whole bonus story just for Kickstarters. I’ve went to the printer and I’m waiting for a quote, hopefully to announce something on Monday. But is this the right move? A book like this will be an additional month of work plus printing and shipping. Is this worth it? Do folks want it?
I have to say, I feel very fortunate to be having this problem. I’m over the moon that the money has come in and that the project looks to be a go (though folks can still bow out before the end).
I’ll keep looking through other Comic book Kickstarter projects for some inspiration.
One last thing, WHOOOOOOOOO!