Free Comic Book Day, Marketing an Industry

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Culminating in a massive outpouring today, social media has been blowing up over the last week with information about Free Comic Book Day.  FCBD is a celebration of an art form, a holy day for geeks across this great nation, a time to honor the men and women that bag and board our comics every wednesday, a way to remind people about these generally independent stores that hold out against internet and chain-store sales, and most importantly, a way to get free comic books.  Legacy Comics and Cards in Glendale California is one of those privately owned stores that participated in this highest of holy days for geeks.

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

LCC is a lesser known but thriving store just outside Los Angeles CA.  Many a comic book reviewed at BuyInideComics.com was bought there – they have a huge selection of just about everything comic related as well as both sports and playing cards.  Today was bumpin’ but organized at LCC – they had a healthy line outside the doors before they opened and a more than healthy amount of excitement kept the employees smiling and on their toes.  Oh and there were stacks and stacks of free comic books.

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

LCC had a smart cross-section of FCBD titles by different publishers ranging from Valiant to Marvel and a lot of other fun in-between.  They also organized a convenient way of guiding customers in one door, past the free comics and into the second section of the store where they could get their bags and see the goods that could be bought.  Overall, it looked like a big success for the store and if everyone across the country saw the same numbers – the entire industry must have done well today.

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

One woman commented today as she was picking up her comics, “Anything to get the kids reading.  And well, if the kids aren’t reading, well, there’s nothing.”  With wavering audiences over the last few years, comic book stores and the industry at large has to do what they can, including inventing a holiday to discover new readers.  At the same time, the digital adversaries to the comic book stores, sites like DriveThruComics are capitalizing on this same enthusiasm for reading free comics.  While social media continues to blow up today, talking about exciting events at comic book stores across the country, the best part about the day that we all got to revel in our medium of choice and kids of all ages got to read some comic books.

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

Free Comic Book Day at Legacy Comics and Cards in Glendale CA

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