IDW BRINGS MY LITTLE PONY TO YOUR POCKET

NEW MINI-COMICS TO BE AVAILABLE THROUGH COMIC AND RETAIL CHANNELS

NEW MINI-COMICS TO BE AVAILABLE THROUGH COMIC AND RETAIL CHANNELS

Official Press Release

San Diego, CA (October 15th, 2013)  Today, IDW announced a brand-new format in which fans can enjoy comics, the Micro-Fun Pack! This new mini-comic line will be available on November 15th, featuring four My Little Pony issues: Pinkie Pie, Fluttershy, Rainbow Dash and Applejack. Everyone’s favorite ponies will all be shrinking down to a new 5.75” x 3.75” size, designed to bring the world of My Little Pony: Friendship Is Magic into your school bags and pockets.

“These micro-fun packs are full of great surprises,” said IDW CEO and publisher, Ted Adams. “We’ve taken the comic and re-lettered it to adjust for the new size, then we’ve added a host of new content that will provide hours of fun. It’s a huge home run and we’re happy to continue the IDW tradition of delivering innovative, quality books.”

Each micro-fun pack comes with a complete 22-page micro-comic book that’s been re–formatted for the size. On top of adjusting for size, the content of the book has been updated as well, with a two-page My Little Pony play set splash page in the middle of each book, which provides the perfect backdrop for arranging the removable sticker also included in each pack. In addition, a three-page “How-to-Draw” tutorial has been added to each issue, sure to bring joy to any aspiring artist.  On top of the comic and sticker, each pack also contains one of 16 different foldout posters and tattoos. That means My Little Pony fans will have plenty of opportunity to collect and trade these goodies with their friends.

“These fun packs are going to really wow people,” said IDW’s director of new business Jerry Bennington. “The amount of content we’ve packed into such a small package is wonderful. Hopefully some fans out there will pick up these comics, start practicing the tips they learn in the “How-to-Draw” pages, and maybe they’ll be  auditioning for work with us some day. This is a product for fans both young and old. We want everyone to join in the fun!”

Available this November in select Walmart, Target and Toys R’ Us stores, The My Little Pony Micro-Fun Pack is small in stature, but huge in fun! Pre-order yours now.

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